Advertisement Policy

Last Updated: October 9, 2026

This Advertisement Policy explains how advertising may be displayed on Cheddar Menus and how we approach advertising in a way that aims to protect user experience, maintain editorial independence, and comply with applicable advertising standards and platform requirements.

Cheddar Menus is an independent informational website that provides menu-related information about Cheddar’s Scratch Kitchen and related dining topics. Advertising may be used to help support the operation, maintenance, hosting, research, content development, and other costs associated with running the website.

We believe advertising should support useful content rather than replace it.

1. About Advertising on Cheddar Menus

Cheddar Menus may display advertisements through third-party advertising networks and advertising service providers.

Depending on the advertising services active on the website, advertisements may appear in different areas of the website, including within or around articles, between sections of content, or in other appropriate locations.

The exact advertisements displayed to an individual visitor may vary based on factors such as:

The visitor’s device
Browser and technical information
Approximate geographic location
The page being viewed
Advertising availability
Previous interactions with advertising services
Advertising preferences
Cookies or similar technologies
Contextual information associated with the page

We do not necessarily control which individual advertisement is shown to each visitor.

2. Google AdSense and Third-Party Advertising

Cheddar Menus may use Google AdSense or other third-party advertising services to display advertisements.

Third-party advertising providers may use cookies, web beacons, device identifiers, or similar technologies to deliver, measure, personalize, or otherwise manage advertising.

Where applicable, Google’s advertising technologies operate according to Google’s own policies and terms.

Readers can learn more about Google’s advertising practices through Google’s official resources.

Our use of an advertising service does not mean that Cheddar Menus endorses every advertiser, product, service, or claim displayed through that advertising service.

3. Advertising Does Not Determine Editorial Content

Advertising and editorial content are separate aspects of the website.

Advertisers do not receive the right to determine:

Which articles we publish
What information we include
How menu information is presented
Whether an article is updated
Whether we correct an error
What editorial conclusions are reached
Which menu-related topics we cover

The presence of an advertisement does not constitute an endorsement of the advertised product, company, service, or organization by Cheddar Menus.

Likewise, the absence of an advertisement should not be interpreted as criticism of a particular company or product.

4. Editorial Independence

Cheddar Menus aims to maintain editorial independence.

Our menu-related information is prepared for informational purposes and is not intentionally written to favor an advertiser.

We do not sell editorial control over our content.

If advertising appears on a page discussing a restaurant, food product, service, or other business, that advertising should not be interpreted as evidence that the business paid us to provide a favorable editorial opinion unless a specific sponsorship or commercial relationship is clearly disclosed.

5. Advertising and Publisher Content

Our website is built around informational content.

We aim to ensure that advertising does not become the primary purpose of a page and that visitors can reasonably distinguish website content from advertisements.

We do not intentionally create pages whose main purpose is to display advertisements without meaningful publisher content.

Similarly, we do not intentionally publish pages with little or no useful information simply to create additional advertising opportunities.

The purpose of advertising on Cheddar Menus is to support the website’s content and operation, not to replace useful content.

Google’s Publisher Policies restrict Google-served ads on screens that contain no publisher-content or screens with low-value content. Google also has policies addressing replicated content where copied or embedded material is provided without meaningful commentary, curation, or added value.

For this reason, we aim to maintain a clear balance in which useful publisher content remains the central purpose of our pages.

6. No Encouragement of Invalid Clicks

Visitors should never click an advertisement simply to support Cheddar Menus.

Advertising clicks should occur only when a visitor is genuinely interested in an advertisement.

We do not intentionally encourage visitors to:

Click advertisements
Refresh advertisements repeatedly
Interact with advertisements unnecessarily
Generate artificial impressions
Generate artificial clicks
Use automated systems to interact with advertisements
Perform any other activity intended to manipulate advertising measurements

We will not offer rewards, payments, special access, or other incentives in exchange for advertising clicks or impressions.

This policy exists to protect both users and advertising partners from invalid advertising activity.

7. No Misleading Advertising Placement

We aim to display advertisements in a manner that does not intentionally mislead visitors.

Advertisements should remain distinguishable from our editorial content.

We do not intentionally design advertising placements to make advertisements appear to be:

Navigation buttons
Download buttons
Menu links
Article headings
System notifications
Error messages
Website controls
Editorial recommendations
Official restaurant information

We also do not intentionally place advertisements in a way that could cause users to click them accidentally because they believe they are interacting with normal website navigation or content.

8. No Fake or Deceptive Advertisements

Cheddar Menus does not intentionally create or distribute advertisements that falsely represent the website, its ownership, or its relationship with another company.

We do not intentionally create advertisements that falsely claim:

An official partnership
Government approval
Restaurant endorsement
Guaranteed results
Guaranteed savings
Guaranteed employment
Guaranteed financial outcomes
Guaranteed medical outcomes
Other unsupported benefits

Where third-party advertisements are automatically selected by an advertising network, the advertisement may be controlled by that network rather than directly by Cheddar Menus.

If we become aware of a problematic advertisement that can reasonably be reported or addressed through the applicable advertising platform, we may take appropriate steps.

9. User Experience

Advertising should not unnecessarily interfere with the visitor’s ability to use the website.

We aim to maintain a reasonable user experience by keeping the website’s informational purpose clear and by avoiding intentionally disruptive advertising practices.

Advertising should not be designed to:

Prevent reasonable access to the main content
Mislead visitors into interacting with advertisements
Mimic website navigation
Conceal important information
Make normal page interaction unnecessarily difficult

The exact placement and format of advertisements may change as advertising technology and website requirements change.

10. Automatic Advertising

Some advertising systems may automatically determine where advertisements are displayed.

When automatic advertising technology is used, the advertising provider may determine the advertisement, placement, format, or targeting based on its own systems and policies.

Because these systems may operate dynamically, the advertisements visible to one visitor may differ from those visible to another visitor.

We do not manually select every advertisement shown to every individual visitor.

11. Personalized and Non-Personalized Advertising

Depending on the advertising services and visitor settings available at the time, advertisements may be personalized or non-personalized.

Personalized advertising may use information or signals permitted by the relevant advertising provider to make advertisements more relevant to a particular user.

Non-personalized advertising may instead rely primarily on contextual information associated with the page and other permitted signals.

The availability of advertising choices can depend on the visitor’s location, browser, device, consent settings, and the advertising provider.

12. Cookies and Similar Technologies

Advertising providers may use cookies or similar technologies to:

Deliver advertisements
Measure advertisement performance
Limit repeated advertisements
Understand advertising interactions
Provide relevant advertising
Detect invalid activity
Produce aggregated advertising reports

The use of cookies and similar technologies is explained further in our Privacy Policy and Cookie Policy.

Visitors may also have browser, device, or advertising-provider settings that allow them to manage certain advertising or cookie preferences.

13. Third-Party Advertisers

Advertisements displayed on Cheddar Menus may promote products, services, websites, applications, businesses, or organizations operated by third parties.

Those third parties are generally responsible for their own products, services, websites, claims, terms, privacy practices, and customer support.

A visitor who interacts with a third-party advertisement should review the third party’s own terms and policies before providing information, making a purchase, downloading software, or using a service.

Cheddar Menus is not responsible for the independent practices of third-party advertisers.

14. External Websites and Advertisements

An advertisement may direct a visitor to an external website.

Once a visitor leaves Cheddar Menus, the external website is governed by its own policies and practices.

We recommend that visitors review the external website’s:

Privacy Policy
Terms and Conditions
Refund policy
Product information
Security information
Contact information

before completing a transaction or providing personal information.

A paid advertisement or external link does not automatically mean that Cheddar Menus has verified every statement made by the third-party advertiser.

15. Sponsored Content

If Cheddar Menus publishes sponsored content, paid promotional material, or another form of direct commercial promotion, we aim to identify the commercial nature of that material clearly.

Sponsored material should not intentionally be presented as an independent editorial article when it is actually paid promotional content.

Any commercial relationship that materially affects the nature of content should be disclosed where appropriate.

We believe readers should be able to understand whether they are reading independent informational content or paid promotional material.

16. Affiliate Links

Cheddar Menus may use affiliate links in some circumstances.

An affiliate link is a link that may generate a commission for the website if a visitor completes a qualifying action after following the link.

If affiliate relationships are used, we aim to disclose them appropriately.

Affiliate compensation does not automatically determine our editorial opinions or guarantee that a particular product, service, or company will receive favorable coverage.

Readers should evaluate products and services independently before making purchasing decisions.

17. Restaurant and Brand Independence

Cheddar Menus focuses on information relating to Cheddar’s Scratch Kitchen.

However, Cheddar Menus is an independent informational website and is not presented as the official website of Cheddar’s Scratch Kitchen.

References to restaurant names, menu items, trademarks, logos, and other brand-related terms are used to identify the subject of the information being discussed.

The appearance of an advertisement from a restaurant, food company, delivery service, or another related business does not establish an official relationship with Cheddar Menus.

Unless expressly stated and supported by reliable evidence, advertising should not be interpreted as sponsorship, endorsement, authorization, or partnership.

18. Advertising Accuracy

We do not control every claim contained in automatically served third-party advertisements.

Advertisers are responsible for the claims, offers, products, services, and representations contained in their advertisements.

We encourage visitors to evaluate advertisements carefully and verify important information directly with the advertiser before taking action.

This is particularly important when an advertisement involves:

Purchases
Subscriptions
Financial services
Health-related products
Food products
Personal information
Software downloads
Competitions or promotions
Other significant commitments

19. Prohibited Advertising Practices

We do not intentionally use advertising practices that violate applicable advertising-platform policies or applicable law.

This includes practices such as:

Artificially generating advertising clicks
Artificially generating impressions
Encouraging users to click advertisements
Hiding advertisements as normal website controls
Creating deceptive advertisements
Misrepresenting advertiser relationships
Using advertisements to distribute harmful or malicious content
Creating pages primarily for advertising with little meaningful content
Intentionally misleading visitors about products or services

Advertising providers may have additional policies that apply to advertisements displayed through their platforms.

20. Restricted or Sensitive Advertising

Advertising networks may restrict or prevent advertisements involving certain categories of products, services, claims, or content.

The availability of a particular advertisement does not necessarily mean that Cheddar Menus independently endorses the advertised product or service.

Where an advertising provider determines that an advertisement violates its own policies, the provider may restrict, remove, or replace that advertisement.

We may also take reasonable action when a specific advertising issue is brought to our attention.

21. Advertising and Children’s Privacy

Cheddar Menus is not specifically designed as a children’s website.

We do not intentionally use the website to encourage children to interact with advertisements.

Where applicable, advertising providers may apply their own protections and restrictions relating to children, age-sensitive audiences, or child-directed content.

Our Privacy Policy provides additional information regarding privacy and data handling.

22. Advertising and Privacy

Advertising may involve the collection or processing of certain information by third-party advertising providers.

Depending on the services used, this may include information such as:

Browser information
Device information
IP address or similar technical information
Cookie identifiers
Approximate location
Advertising interactions
Page or contextual information

The specific information collected depends on the technologies and services active on the website.

For more information, please review our Privacy Policy and Cookie Policy.

23. Managing Advertising Preferences

Depending on the advertising technology used and the visitor’s location, users may have options to manage certain advertising, privacy, or cookie preferences.

Users can also review settings available through their browser, device, or relevant advertising provider.

Changing advertising preferences may affect the types of advertisements displayed but does not necessarily remove all advertising from the website.

24. Advertising Complaints

If you believe that an advertisement appearing on Cheddar Menus is misleading, inappropriate, deceptive, or otherwise problematic, you may contact us.

Please provide, where possible:

The page where the advertisement appeared
A description of the advertisement
The approximate date and time
The reason you believe the advertisement is problematic
A screenshot, if available
Any relevant information that can help us identify the advertisement

Because third-party advertising may be automatically selected and may change frequently, providing these details can help us understand the issue.

We will review legitimate concerns where reasonably possible and take appropriate action within our control.

25. No Guarantee of Advertiser Availability

The presence or absence of a particular advertisement can change at any time.

We do not guarantee that a particular advertiser, product, service, offer, price, discount, promotion, or advertisement will remain available.

Similarly, we do not guarantee the accuracy, availability, quality, or suitability of a third-party product or service merely because it appears in an advertisement.

26. Changes to This Advertisement Policy

We may update this Advertisement Policy from time to time.

Changes may be made when:

Advertising technologies change
New advertising providers are introduced
Website functionality changes
Legal requirements change
Advertising platform requirements change
Our advertising practices change
We identify a need for greater transparency

The updated version will be posted on this page with a revised “Last Updated” date.

Visitors are encouraged to review this page periodically.

27. Related Policies

Our advertising practices should be read together with our other website policies, including:

Privacy Policy
Cookie Policy
Terms and Conditions
Disclaimer
Editorial Policy
Contact information

These documents address different aspects of how Cheddar Menus operates and should be considered together.

28. Contact Us

If you have questions, concerns, or complaints regarding advertising on Cheddar Menus, please contact us at:

Email: [email protected]

We welcome genuine feedback regarding advertising, website usability, misleading advertisements, privacy concerns, and other matters related to the visitor experience.

29. Final Statement

Cheddar Menus uses advertising as one possible way to support the operation and continued development of an independent informational website.

Our goal is to maintain a clear distinction between advertising and editorial content, avoid misleading advertising practices, protect the user experience, respect applicable advertising requirements, and keep useful publisher content at the center of the website.

Advertising should support the website’s informational purpose, not replace it.

Cheddar Menus remains committed to transparency, responsible advertising practices, editorial independence, user trust, and the continuous improvement of the information we provide.